Understanding Search Intent for Tarot
When a curious visitor types a phrase related to tarot into a search engine, they have a purpose behind the query. Recognising whether the purpose is to learn a spread, buy a deck or watch a tutorial determines which keywords will drive the right traffic.
Types of intent you will meet
Informational intent appears when someone searches for meanings, history or how to perform a reading. Phrases such as “how to read tarot” or “major arcana symbolism” belong here.
Commercial intent surfaces when a user is ready to invest in a product or service. Queries like “best tarot deck 2024” or “tarot reading online prices” illustrate this mindset.
Transactional intent is the most direct purchase signal. Phrases such as “buy tarot deck discount” or “order tarot reading session” fit this category.
Building a Keyword List That Matches Your Audience
Start with a broad seed phrase that reflects your niche, for instance “tarot” or “tarot reading”. Feed that seed into a reliable keyword tool. Record every suggestion, then filter by relevance and search volume.
Choosing reliable tools
Free options such as Google Keyword Planner and Ubersuggest provide baseline data. Paid platforms like Ahrefs or SEMrush reveal keyword difficulty and the exact number of clicks you might expect. Using more than one source helps avoid skewed numbers.
Filtering for relevance
Discard terms that are overly generic, for example “spiritual” or “mystic” without a direct tarot connection. Keep phrases that include a tarot element, a deck name, a spread type or a buying signal.
Segmenting Keywords for Different Content Channels
Separate your master list into three buckets: blog and article topics, video or podcast ideas, and e‑commerce product pages. Each bucket demands a specific format and density of keywords.
Blog and article topics
Long‑tail phrases such as “how to interpret reversed swords in tarot” work well for detailed guides. Pair the primary keyword with related secondary terms like “reversed” and “swords” within subheadings to reinforce relevance.
Video and podcast ideas
Searchers often include the word “video” or “tutorial” when looking for visual instruction. Keywords such as “tarot deck review video” or “live tarot reading tutorial” should appear in the video title, description and tags.
E‑commerce product pages
For an online shop, focus on buyer‑centric keywords. Use phrases like “ethical tarot deck” or “tarot deck free shipping” in the product title, meta description and alt text for images.
Crafting Keyword‑Rich Page Elements
Every page you publish needs a cohesive set of on‑page signals. Align the primary keyword with the page title, an H2 heading, and the first paragraph. Sprinkle secondary keywords naturally throughout the content.
Meta title and description
Keep the meta title under sixty characters and place the primary keyword at the beginning. The description should be compelling, include one or two secondary terms and stay within one hundred sixty characters.
Headers and body copy
Use H2 and H3 tags to organise the piece and embed variations of the keyword. For example, a section titled “Choosing an Ethical Tarot Deck” supports the phrase “ethical tarot deck” while also introducing related ideas.
Image optimisation
Rename image files to reflect the keyword, such as “tarot‑cards‑celtic‑cross.jpg”. Write concise alt text that describes the visual and includes the primary term.
Local SEO for Brick‑and‑Mortar Tarot Shops
If you operate a physical location, add geographic modifiers to your keyword list. Phrases like “tarot reading downtown Seattle” or “tarot shop near me” attract nearby seekers. Ensure your Google Business Profile is complete, with consistent NAP information across directories.
Creating location pages
Design a dedicated page for each city or neighborhood you serve. The page title might read “Tarot Readings in Portland Oregon” and the content should reference local landmarks, transportation options and any in‑store specials.
Measuring Performance and Adjusting Strategy
Set up tracking in Google Search Console and Google Analytics. Monitor impressions, clicks and average position for each target keyword. When a term shows strong impressions but low clicks, refine the meta title to be more enticing.
Iterative keyword refinement
Every three months, revisit your keyword list. Add emerging trends such as new deck releases or seasonal interests like “tarot for new moon rituals”. Remove terms that consistently underperform.
Practical Workflow Summary
Begin with seed phrases, expand with a keyword tool, filter for relevance, segment by content channel, optimise on‑page elements, apply local tactics if needed, and continuously monitor results. By following this loop, tarot creators and shop owners can attract the right audience and convert curiosity into loyal followers or customers.
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