Finding the Right Keywords for Tarot Sites
Start by thinking about the questions your visitors ask. Common queries include “daily tarot reading online”, “buy tarot deck”, “tarot meaning of the fool”. Write these phrases down exactly as they appear in search results.
Using Free Tools to Generate Ideas
Google autocomplete suggests popular completions when you type a phrase. Enter “tarot” and note the suggestions that match your niche. The same approach works in YouTube search for video creators.
Keyword planning tools such as Google Keyword Planner, Ubersuggest or Answer the Public reveal search volumes and related questions. Filter the results to show only those with monthly searches above a modest threshold and with clear intent.
Grouping Keywords by Intent
Separate terms that indicate informational intent from those that signal buying intent. Informational examples are “tarot card meanings” or “how to read tarot”. Buying intent examples are “tarot deck sale”, “online tarot reading fee”. This grouping helps you design pages that match the visitor’s purpose.
Optimising Content Around Chosen Keywords
Place the primary keyword naturally in the page title, the first paragraph and a heading. Avoid forcing the term; readability is essential.
Use secondary keywords as subheadings or within short lists that answer specific questions. For a shop page, a heading like “Affordable Tarot Decks for Beginners” captures the phrase “affordable tarot decks”.
Crafting Meta Tags That Attract Clicks
The meta title should include the primary keyword and a promise, for example “Tarot SEO Keywords – Boost Your Site Traffic”. Keep it under 60 characters to avoid truncation.
The meta description expands on the promise and includes one or two secondary keywords. Aim for 150‑160 characters so the whole text displays in search results.
Technical Steps That Support Keyword Success
Ensure each page has a clean URL that mirrors the target keyword, such as example.com/tarot-deck-sale. Use hyphens to separate words – they are read as spaces by search engines.
Implement schema markup for articles or products so search engines can display rich snippets. Google’s FAQ schema works well for pages that list common tarot questions.
Maintain a sitemap and submit it through Google Search Console. This lets Google discover new keyword focused pages faster.
Measuring Performance and Adjusting
Track rankings for your primary and secondary keywords using a rank tracking tool. Monitor organic traffic in Google Analytics and look for pages where bounce rate is high – they may need tighter keyword alignment.
Refresh content every few months by adding recent examples or updating statistics. Search engines reward fresh, relevant material.
Common Pitfalls to Avoid
Do not stuff the keyword; repeat it more than once in a short paragraph and the page may be penalised. Focus on natural language that answers the user’s query.
Beware of targeting overly broad terms such as “tarot” alone. Competition is high and conversion rates are low. Aim for long tail phrases that describe a specific need.
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